Whether you are new to federal contracting or looking to improve your business development efforts, understanding how to conduct market research is one of the most important skills a small business can develop.

Before pursuing certifications, responding to opportunities, or investing time and resources into business development, successful companies first learn how to identify potential customers, understand buying trends, research competitors, and find opportunities that align with their capabilities.

This beginner-friendly session introduces the essential market research tools and resources that every small business should know. Participants will learn how to use free government databases and publicly available resources to identify agencies that buy their products or services, research spending patterns, locate upcoming opportunities, and build a focused strategy for pursuing federal business.

The course is designed for individuals with little or no experience in federal contracting and presents market research concepts in a practical, easy-to-understand format. Whether your goal is to pursue federal contracts, subcontracting opportunities, grants, or simply gain a better understanding of the federal marketplace, this session will provide a strong foundation and actionable next steps.

Key topics include:

• Understand the role of market research in federal contracting.

• Identify agencies and organizations that may purchase their products or services.

• Locate and analyze government spending data.

• Find upcoming contracting opportunities and procurement forecasts.

• Research competitors and potential teaming partners.

• Use market research tools to support business development efforts.

• Develop a basic market research action plan.
  

Date & Time

Web Conference Meeting: Wednesday, June 17, 2026; 11:00 AM - 12:00 PM EST

Registration

Click here to register now.

Fees

Registration fees are based on membership level. Members and non-members are welcome.

Fees for this meeting are as follows:

• Complimentary: Supplier Members

• $15:  Business Members 

• $35:Advocate Members, Individual, and Non-Members

• Complimentary:  Government Agency and Large Prime Contractor Representatives (as approved by USWCC)

If you are not currently a Supplier or Business Member, considerjoining here and then returning to this page to purchase your discounted registration.